Where to start?
There are thousands of places where you can spend your valuable marketing dollars, here are some reasons how Jeremy Bolker from 616 Advertising can help you maximize your budget.
Your best form of advertising is 'word of mouth', it comes from current customers who have had a good experience with your business and tell their friends. Now imagine taking that 'word of mouth' advertising and telling that story to thousands of new potential customers...That's what utilizing our radio, digital, mobile, and event properties can do for your business.
I personally work with you every step of the way. From our 1st meeting to recapping your campaign and measuring the results, I have been in the media industry for 19 years and will bring that experience to your future campaign.
Additionally, I have a creative team that can give you free commercial writing and production.
Included on this website are some basic demographics of all of our radio station properites and I will also give you some ballpark pricing.
You do also have the option of knowing the demographics and listenership in certain zipcodes.
By advertising in West Michigan, you are going to primarily be targeting listeners in Kent and/or Ottawa County. Keeping in mind that reach, oftentimes you need to be at a minimum investment of approxametely $1,000 a month. Every situation is different and there are certainly events to get involved with that don't cost that much, but $1,000 is a good starting point to ensure your business' message reaches the targeted demographic with ENOUGH frequency.